Sonic Branding
- AUDIO INTEGRATION
- GLOBAL CONNECTIONS
- PLATFORM INTEGRATION
- NEW REVENUE
Revolutionizing club identity with Sonic Branding for global soccer clubs.
What we do
We partner with leading soccer clubs to craft unforgettable sonic identities, turning their brand into a sound that fans feel share and remember. By working directly with club stakeholders we create bespoke audio logos, anthems and soundscapes tailored to match day experiences, digital platforms and fan culture.
From strategy and production to licensing and monetisation, we offer a full-service solution. Whether it’s a chant remix for TikTok, an intro sound for your app, or licensed audio on Spotify – we help your club sound as iconic as it looks.
HOW WE HELP
- When your club’s identity is starting to blur in a saturated market we create a sonic signature that cuts through and stays with fans
- If your matchday energy doesn’t carry over into digital we translate it into powerful audio assets for apps, social and streaming platforms
- When fan engagement feels flat we remix chants, slogans and traditions into emotionally driven sound experiences that connect on a deeper level
- If you're not capitalising on the value of licensed audio we unlock new revenue through Spotify, Apple Music and exclusive branded tracks
- When in-house teams lack the time or expertise we handle everything from sound strategy to production and monetisation
Collaborate with club stakeholders to define their sound identity. Assess match day traditions, chants, and existing fan engagement.
Develop a custom audio logo, anthems, and event soundtracks. Incorporate fan chants and iconic club slogans into audio assets.
Roll out Sonic Branding across stadiums, apps, social media, and promotional campaigns. Example: Manchester United’s app intro sound or Barcelona’s anthem remix for TikTok.
Leverage Sonic Branding to create digital revenue streams on 35+ platforms.
Use visuals showing stadium sound systems, app interfaces, and streaming platforms.
Shaping the Sound of Football’s Biggest Brands
We create bold sonic identities that give top clubs a voice fans recognise instantly across stadiums, screens and streaming platforms. From iconic anthems to shareable soundbites we turn your brand into something fans don’t just see, but hear and feel.
Currently collaborating with clubs to integrate Sonic Branding into fan experiences and digital platforms.
WORK WITH US
Schedule a consultation today to see how Sonic Branding can boost your club’s revenue and engagement at a ZERO Up Front Cost!
Discover all our services and see how Culture by Co can elevate your brand to the next level.